Yesterday, Alberstons made an official announcement that its new Signature brands are being rolled out to all of its 2,286 stores. Store signage featuring the new brands has been going into Acme stores for the past couple of weeks. The Signature brands, which are Safeway's rebranded private label products, have been arriving on shelves for months now. Supervalu's Essential Everyday products have been fading away, at a painfully slow pace, for just as long. The day I don't see any Essential Everyday products on Acme's shelves can't come soon enough! The display show here, with brochures are available for shoppers to take with them, arrived at the Weehawken store this past weekend. You can read details of Alberston's announcement at SupermarketNews.com by clicking here.
A closer look at the brochure...
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